For digital service providers doing $10k+ per month
You have a revenue goal you’ve never reverse-engineered. Six questions, sixty seconds, and you’ll know exactly how many leads a month it actually takes — and how far off you are today.
Most people are off by 3×. Then they blame their marketing.
Your goal, your revenue today, what a client is worth, your close rate, your churn, your current leads.
See how many leads you need and the gap from where you are now to where you want to be.
Change your numbers to see the results update in realtime, to model how changes affect your time to results.
Start here
Answer honestly rather than optimistically — a lead target built on a close rate you wish you had is worse than no target at all.
This is somebody else’s business, worked through end to end. Answer the six questions and you’ll get these same four lines with your own numbers in them.
Example inputs — $360,000 goal · $14,000/mo now · $3,500 per client · 20% close rate · 4% churn
A qualified lead means someone who took a call or received a proposal. Not a newsletter signup, not a LinkedIn like. If you count those, the number lies to you.
Who’s behind this
Every coaching call, same moment: the owner has a revenue goal and no idea what it demands of their pipeline. Ten minutes of arithmetic later, the room goes quiet.
Two agencies built and sold. 60+ owners coached. $60M+ in collective revenue added. Now the napkin is a form.
“He ran my numbers and showed me I was underpricing my work by half.”
Jim McDannald · Podiatry Growth
“He loves numbers — and business is numbers.”
Davit Tsilosani · 10xSEO
“He brings clarity to chaos.”
Zawad Iftikhar · Sly Marketing
Fair questions
“My close rate is a guess.”
Then guess low. A number built on an optimistic close rate is how people end the year 40% short and call it a bad market.
“Why does churn matter here?”
Because you’re not filling an empty bucket. Lose 4% of revenue a month and roughly half your new sales just replace what left.
“When do I get the number?”
The moment you submit. It’s on screen immediately, and you can keep changing your inputs to watch the target move.
“What happens to my numbers?”
Never sold, never shared. Used to make your growth easier.